You launched a startup, and now you want consumers to find you and choose you over your competition. The problem is- in an industry where there are oodles of businesses selling almost similar items how you will ensure that your target audience chooses you over others? The solution- turns to the web. More than 80% of the consumers depend on the web to choose local business. 92% of the consumers trust online information over other sources. To establish your small business in Sydney as a reputable brand online and thus pursue your audience to buy from you, you have to focus more on your digital & online marketing strategies. Here are four basic things that you should consider:
- Social media
Make sure you post frequently and consistently on your social media pages. The posts should reflect your brand message clearly and should be a mélange of some useful and informative content and promotional posts. Engage with your audience and make them feel that they are important for you. Do not be afraid of social confrontations, address their complaints and use the social media as a platform to deliver your brand’s long-term vision.
Content marketing can be one of the biggest and most efficient investments you will be making. Conduct an industry research and formulate a strategy to shape your content marketing endeavors effectively. Create content that is informative, unique, and accurate and delivers some value to the readers. Consumers are increasingly looking for content that can solve their problems, make sure your content is designed to offer solutions to their problems.
- Search advertising
Before running your ad campaigns try and understand the guidelines laid by major search engines. Optimize the URL in the ads for the product and service you are planning to promote and don’t forget to include target keywords in the headlines and the content. Include a strong call to action button and use a tracking number for the call to action to identify how each ad is performing.
If you have not renewed your site in the last few years, do it now. Remember to optimize the site for mobile devices as well. Learn to optimize the site with local information like your contact details and geo-targeted keywords. Complete all the metadata including the title tag, meta description, alt text, etc. including a blog in y our website can enhance your SEO for businesses. This will also establish you as an industry expert and keep you ahead of the competition.