Are you planning to start up a business; however, wonder if you have lots of competitors to beat? Even if your business new this does not mean it cannot compete. In fact, the competition should not scare you since their presence in your niche means there is a market for your product or service. In order for your business to survive, it should offer something your competitors don’t or reach customers that they cannot. If you are looking to give your start-up business a competitive advantage, consider the following tips:
Build your Business Website
You have probably known that customers today are turning to the internet to buy products and services. This means that your possible customers may also be online and to reach out and market your offerings to them you need to build a website. Fortunately, you can use the best website builder for small business. With this option, you don’t have to be a website expert to get started.
Know what your Competitors are Doing
There are many things you need to pay attention to ensure you give your business a competitive advantage over your competitors. These include:
- Exploring the websites of your competitors. This can help you know what exactly they are doing. When you visit their site, determine the products or services they are featuring on their homepage. Are they offering other products or services? Can you find items easily from one page to another? What is the call to action they use on every page? Every piece of information you learn about how they run their websites can help you come up with your own unique strategies.
- Keeping an eye on how their email marketing works. This is possible by signing up for their emails and studying their activities. Observe when they are having sales, how they are promoting their offerings, and what they are promoting.
- Study their social media presence. This helps you determine how your competitors are building a following and how their followers are responding to them.
Search engine optimization can help you look for ways to beat your competitors in search engine result pages. A competitive SEO analysis includes researching, ranking, and comparing keywords, integrating relevant keywords into your website copy, creating content which includes keywords, as well as optimizing pages, meta descriptions, and tags with relevant keywords. You can consistently get great analytic results by using tools such as Google Analytics.